Pure Water Initiative

Finlandia Vodka started the “Pure Water Initiative” in 2007 with the unique goal to raise customers’ awareness for water and to enhance access to clean water by promoting sustainable products. This was the beginning of the co-operation with the WaterFoundation. Finlandia Vodka entrusted international pop artists to design “Pure Shirts” according to their “Pure Water Guidelines”. These T-shirts are sold in selected shops. The WaterFoundation receives all the proceeds of this initiative and hands it over primarily to the donkey initiative in Ethiopia..

www.pure-water-initiative.de